blinq
A simple marketing website
that promotes upcoming services
Background
blinq is an online to offline retail ecosystem providing commuters with unique brand experiences and concierge services across the BART and MUNI system. The blinq pods located at the concourse level of the BART stations will host a rotating selection of pop up shops and happenings that help people take care of errands, discover new products and unearth cultural finds. All during the course of their daily commute.
blinq needed a design and technology partner who would help them strengthen their positioning as an online to offline retail ecosystem.
We created a simple marketing website that communicates blinq's concept to offering specific solutions and value proposition to their partners and end users.
Responsive
Design
Information Architecture
After a kick-off meeting with blinq team the goal was clear: website needed to speak to two types of audience - daily and occasional commuters, and partners / brands.
We started the working process with studying, grouping and mapping out the website's content. To illustrate our UX concepts and design strategy, we sketched layouts to present and iterate on with blinq.
Design
The minimal and clean graphic concept enhances the visual content and gives importance to text and blinq’s services description. The layout is entirely responsive.
An easy navigation makes user experience simple and clear. With close attention to every detail, we took care of every effect, movement and transitional animation.
Home Page
About US
PR + Media
Blog Pages
Mobile
Iconography
Result
Our user experience and creative teams worked together to design a fresh, engaging and SEO optimized experience.
To allow blinq’s team handle content updates we created a custom-made Content Management System.
The new site has been very successful at growing brand’s audience on every screen size.
Not only have we collaborated with blinq to shape their online presence, we are still working with them on art direction and guidelines to shape how blinq’s brand can evolve in other mediums.