Terminal, a San Francisco-based startup founded by some ex-Facebook and Google technical talent, is transforming the way people do software development.
Terminal built system supporting containers, or ultra-fast virtual machines that let developers write, ship and collaborate on code directly from the browser.
Prior to our engagement with Terminal, they worked internally to execute the experience design of their online presence. However, a few months after launch, Terminal owners quickly learned that the website wasn’t driving the level of conversion they were expecting so they engaged D/Workz to rethink how Terminal could live online.
Together with Terminal, we established two main goals: highlight the product possibilities and increase conversion. Also, we determined that we would build the site within a responsive framework to accommodate new devices and a variety of form factors.
Defining the process around how our teams would work together was a critical first-step in the project’s success. After various discussions about the process, ownership of responsibilities, as well as communication and collaboration tools, we settled on the following...
D/Workz was responsible for the website architecture, interface design and front-end development, while Terminal team was responsible for the integration and build of the backend framework.
To keep things moving forward, we created a GIT repository, where both teams could work collaboratively in the same environment and leverage real data in an effort to minimize QA.
Collaboration was our guiding principle from the beginning of the project. We worked side by side with Terminal team to rapidly prototype ideas and designs for the new website.
Responsive design was particularly important given our busy, multi-tasking target audience. Accessibility across devices allows people to manage their virtual working environments wherever they are.
During the development phase we used Terminal's own product for virtualization of development containers and for implementation of desired stack.
A complete visual update resulted in more web visitors and significantly increased conversion rate.
Within one week after launch of redesigned website Terminal.com witnessed over 70,000 unique visitors, where over 65 percent became paid customers.